Solutions
ZAM LTD, INĐIJA
Details
INPUT LOCAL LEADERS
YELLOW MARKETS: PROFESSIONALISM AND FRIENDLINESS
In every retail ecosystem, progress emerges from the relationship between different store formats and the unique qualities they bring to the table. Alongside big brands and chains, a part of this world comprises smaller, locally rooted retail formats. These stores build their identity based on their geographical ties and strong connections to their community.
A great example is the ZAM retail chain from Inđija. It is our partner, friend, and valued client with whom we grow and help grow in return.
Known as Yellow Markets, ZAM has been operating since 1989. The chain includes 21 stores, with nearly 300 employees, and proudly carries the slogan “Buy local, in local markets.” ZAM is a member of the Domestic Trading Chain (DTL), competitive in the Srem market with stable growth and increasing net revenue. Owner Zdravko Mrđa laid a solid foundation for a family-run business that thrives today.
INPUT Tailor-made solutions
The collaboration between INPUT and ZAM has a history: We supported ZAM's network expansion and contributed to transforming small shops into larger markets. How did we do this?
By first getting to know each other well, which allowed us to carefully plan and implement shelving systems, fruit islands, and checkout counters. We also provided shopping baskets and carts, enhancing the shopping experience.
Additionally, we developed specific custom-made solutions for parasite shelves and wooden bread shelf cladding, ensuring that every aspect is tailored to market needs.
#FunFact
The city of Inđija has long been considered one of the most economically developed areas in the country. Of its roughly 50 square kilometers, 17 yellow ZAM markets are spread across the area. Firmly embedded in Inđija’s local economy, they enjoy the trust and loyalty of their customers. This retail relationship is only achieved by nurturing close ties with the local community and offering consistently high-quality service.
Challenges & solutions
INPUT began its partnership with ZAM markets by adapting store spaces and designing personalized solutions tailored to each store’s specific needs. In our latest project for ZAM, which recently opened in Inđija, we delivered checkout counters with a basin 20 cm longer than previous solutions. This adjustment was initiated by ZAM, recognizing the need for easier product maneuverability. With the new dimensions, including a conveyor belt of 1.55 m and a basin of 94 cm, we significantly enhanced the customer experience.
Renovating smaller markets and delivering comprehensive solutions for larger ones strengthened our partnership and built a relationship of trust. With their innovation and openness to new technologies, ZAM has demonstrated its commitment to development, and by implementing the INPUT digital signage system, they have further improved communication and interaction with consumers.
#TipsAndTricks
In retail, keeping up with trends is essential for growth, attracting customers, and building a loyal customer base. Digital signage is one digital service that enhances the customer experience, giving retailers a competitive edge.
Hands-on Impressions
ZAM is a true local neighborhood store – in the best sense. Brothers Nikola, Nemanja i Petar Mrđa have built a reputation as innovative, open-minded entrepreneurs with whom collaboration is easy, productive, and in the interest of the local community.
Through hard work and a clear vision, Nikola, Nemanja i Petar have made Yellow Markets a recognizable brand, with the color yellow locally associated with ZAM stores. Their outlets stand out with modern solutions and branding, and attention to detail is evident at every step. As befits a local market, communication here is close-knit and friendly, suggesting that customers and staff know each other well. ZAM employees are recognized by their red and yellow uniforms and their attitude of goodwill and helpfulness.
#InsideRetail
Combining professionalism and consistent quality with a deeply personalized customer relationship works flawlessly in favor of ZAM markets. This combination determines the success of local stores: nothing can replace personal relationships and daily communication with customers.
Collaboration is key
Watching the retail chain grow, change, and adapt to the demands of modern times is a privilege for us, and being part of that growth is a source of pride. Years of working together have resulted in a smooth collaboration where partners are respected, advice is listened to, and new trends are embraced with full confidence.
#RetailHarmony
A thorough understanding of the situation on the ground, the client's needs, and the expertise to deliver functional solutions tailored to a specific retailer and their customers are the principles that create successful partnerships. Only such partnerships create clients who will listen to advice and trust in the enhancement and improvement of their stores.
Follow INPUT stories about local leaders in retail – one of those stories could be yours! Contact us, and we will enhance your retail space.
