INPUT HAD THE PLEASURE OF HOSTING PREDRAG ĆIROVIĆ, DIRECTOR OF GFK SERBIA, HEARING FIRSTHAND AND ANALYSING THE FINDINGS FROM THE SHOPPER 360 REPORT, THEREBY UNDERSTANDING ITS POSITION IN THE RETAIL ARENA IN SERBIA.
What are the customers like in Serbia today, how do they behave and what do they think? What factors influence consumers' decisions on where to shop? What is the environment like, what are the trends, what is the structure of the consumer basket and the market? What is the perception of different retail chains in the country? All these questions are answered by the traditional Shopper 360 research, making it a valuable guide for all players in the retail industry and an indicator of the direction it is moving in.